Table Of Contents

Privacy & Cookie Policy

Last updated: June 25, 2025

Welcome to Limited of Sweden AB. Your privacy matters to us. This policy explains how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) and relevant Swedish legislation.

1. Who We Are

Limited of Sweden AB
Org.nr: 559349-2537
Adress: Askims VerkstadsvΓ€g 5, 436 34 Askim, Sweden
Website: https://limitedofsweden.se
Email: limited@limitedofsweden.se

2. What Information We Collect

When you interact with our website, contact us, or book an event, we may collect the following data:

  • Name

  • Email address

  • Phone number

  • Company name

  • Behavioral data (e.g. page views, clicks, session duration) via AnalyticsWP

3. How We Use Your Information

We use your personal data to:

  • Respond to inquiries and communication

  • Send newsletters and marketing offers (only if you've given consent)

  • Process event bookings and manage services

  • Comply with legal and tax obligations

  • Analyze website usage and improve our services

  • Ensure proper operation of our website and systems

4. Legal Basis for Processing

We process personal data based on the following legal grounds:

  • Contractual necessity – e.g. handling bookings and inquiries

  • Legal obligations – e.g. accounting and recordkeeping

  • Legitimate interest – e.g. improving our services

  • Consent – for newsletters and optional marketing

5. Data Sharing and Third Parties

We do not sell your data to third parties. We may share limited, necessary data with:

  • Oderland Web Hosting (Sweden) – for hosting our website

  • AnalyticsWP – for website analytics (anonymized usage data)

All processors are GDPR-compliant and data is stored within the EU.

6. Data Storage and Retention

We store your personal data securely and only as long as necessary:

  • Contact and customer data: up to 7 years (as required by Swedish tax law)

  • Analytics and behavioral data: anonymized and stored for performance tracking

You may request deletion of your personal data at any time. Note: some information may be retained to comply with legal obligations.

7. Your Rights Under GDPR

As a data subject, you have the right to:

  • Access your personal data

  • Correct inaccurate or outdated information

  • Request deletion of your data (partial if you're a customer)

  • Withdraw consent at any time for marketing

  • Object to certain types of processing

  • File a complaint with the Swedish Authority for Privacy Protection (IMY)

To exercise your rights, email us at limited@limitedofsweden.se.

8. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, improve performance, and enable core functionality.

We use CookieYes to manage cookie consent and allow you to control which cookies are used.

Types of Cookies We Use:

  • Necessary cookies – for core site functionality

  • Analytics cookies – to understand user behavior (via AnalyticsWP)

  • Preference cookies – to remember your settings

  • Marketing cookies – only if consented to (currently not in use)

You can adjust your cookie preferences at any time using the cookie banner or your browser settings.

9. Security Measures

We use secure protocols and technologies to protect your personal data:

  • SSL encryption

  • Firewalls

  • Strict internal access control

Only authorized personnel have access to personal data.

10. International Clients

We serve clients in Sweden, across the EU, and internationally. All processing follows GDPR guidelines regardless of user location.

11. Updates to This Policy

We may update this policy from time to time to reflect changes in legislation or our practices. The latest version is always available on our website.

Questions or Concerns?

Feel free to contact us at limited@limitedofsweden.se if you have any questions regarding this policy or your data rights.